Proudlock House and Home Storefront Alnwick

About us

Our Story - The Finest Shop In Alnwick
Family business from the beginning, in 1979, when Geoffrey Proudlock opened his first hardware store, following in his father’s entrepreneurial footsteps. By the turn of the millennium, House & Home, or Proudlock’s – as it was better known back then, had 5 stores across the region, and had expanded into selling other household goods.

Turn the clocks forward to today, and the business is as vibrant as ever. Most importantly, the family values of reliability & customer focus are still pivotal in everything we do.

Our amazing shop stands proudly above the cobbled streets of Alnwick, a quaint market town in Northumberland, famous for the castle & gardens. Each summer we welcome hundreds of thousands of tourists to the town, many of whom have dubbed us ‘the best shop in Alnwick’, and return year-on-year to admire the best attraction outside the castle walls.

The store itself is set across 3 floors and a marquee. Individual departments are laid out on each floor, offering high quality products, including everything from screws to beds, and the marquee out the back is a sun trapped showcase of garden furniture in the summer months – bliss!

Not only are we blessed with the castle & gardens, but also a beautiful coastline & national park within 10 miles of Alnwick town center. The buzzing tourism industry means there are many fantastic holiday homes in the area. We welcome property owners, and work closely with them & their properties, offering tailored services for furniture, furnishings & more.

Locals love the shop, and we have built up great relationships with many people from the town over the years. In fact, browsing our shop is a popular day out, and you are more than welcome to do so, our stock is constantly changing, meaning you’ll always see something new. There’s so much to look at and you are certainly not obliged to buy.

We are a unique business, much sought after by many, so please visit our shop if you are passing – you will walk out a happier soul.


If you didn't already know, we are an independent, family-run business, and have been since we started - in 1975. Our flagship Alnwick store not only boasts a much larger selection of homeware, hardware and gifts, but also provides a range of services to the local community.


We are stockists of Calor Gas and we also sell Campingaz

Local Home Delivery

We can deliver your purchases to your home including furniture

Furniture Assembly

We can assemble and deliver your furniture

Knife Sharpening

Key Cutting

Key cutting available

Opening Times

Proudlock house and home Home Hardware Logo
  • Monday 09:00 - 17:00
  • Tuesday 09:00 - 17:00
  • Wednesday 09:00 - 17:00
  • Thursday 09:00 - 17:00
  • Friday 09:00 - 17:00
  • Saturday 09:00 - 17:00
  • Sunday 11:00 - 16:00


15 Market Street, Alnwick, NE66 1SS


"Great local shop and wonderful to have it in Alnwick, stock most things.... I need a replacement glass for a coffee caftiere, yes what size, needed some Astonish up clean, yes we stock that too."

"Had just what I was looking for. One of those shops that has the bits and pieces you won't find in the B&Qs and other large stores. Been looking for some little clips for hanging towels and tea towels up in our caravan - they keep getting brushed off from the hooks. Saw this shop and thought this might be the place. Went in on the off chance, the young assistant knew exactly what I was looking for and took me straight to the display. Problem solved."

"A beautiful shop; it makes me want to throw everything away and start again! I've bought some very pretty crockery and furnished a bedroom. Everything for the kitchen and home, and so stylish. Furniture delivered, positioned by friendly staff, with nothing being too much trouble."

Brands we stock