Effective date: 24 June 2025
Home Hardware Direct Ltd (“we,” “us,” or “our”) is a company registered in Scotland (Company No. SC760750) with its registered office at 26a Dalry Road, Ardrossan, United Kingdom, KA22 8LQ. You can contact us by telephone on 01294 606140 or by email at info@homehardwaredirect.co.uk.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website https://homehardwaredirect.co.uk (our “Website”) or otherwise interact with us (together, our “Services”). Please read this policy carefully. By accessing or using our Services, you consent to the practices described in this policy.
1. Definitions
- “Personal Data” means any information relating to an identified or identifiable natural person.
- “Processing” means any operation performed on Personal Data, including collection, storage, use, disclosure, alteration, or deletion.
- “You” or “your” means any individual who accesses our Services or purchases our products.
2. Data Controller
We are the data controller for your Personal Data. Our Data Protection Officer can be contacted at info@homehardwaredirect.co.uk.
3. Information We Collect
We collect Personal Data in the following categories:
- Account & Registration Data
- Name, email address, billing and delivery addresses, telephone number, password.
- Marketing preferences and communication consents.
- Transactional Data
- Purchase history, payment information (card details are processed by our PCI-compliant payment provider and are not stored by us), order confirmations, returns and refunds.
- Technical & Usage Data
- IP address, browser type and version, device identifiers, operating system, pages visited, referring URLs, search terms, date/time stamps.
- Communications Data
- Correspondence and customer service interactions (including email, phone calls, live chat transcripts).
- Marketing & Engagement Data
- Responses to marketing campaigns, preferences, click-throughs, and participation in surveys or promotions.
- Account & Registration Data
4. How We Collect Your Data
- Directly from you: when you register, place an order, subscribe to marketing, or otherwise interact with our Services.
- Automatically: via cookies, web beacons, and similar technologies when you browse our Website.
- From third parties: such as analytics providers, social media platforms, or publicly available sources.
5. Purposes & Legal Bases for Processing
|
Purpose |
Legal Basis |
|---|---|
|
To provide and fulfil your orders |
Contract performance |
|
To communicate order updates and customer service |
Contract performance / Legitimate interest |
|
To maintain your account and preferences |
Contract performance / Legitimate interest |
|
To send marketing communications (where consented) |
Consent |
|
To personalise your experience and product offers |
Legitimate interest (where not marketing) |
|
To analyse and improve our Services |
Legitimate interest |
|
To prevent fraud and enhance security |
Legitimate interest / Legal obligation |
|
To comply with legal and regulatory requirements |
Legal obligation |
6. Cookies & Similar Technologies
We use cookies and similar technologies to:
- Enable core site functionality (strictly necessary).
- Analyse site performance and usage patterns (performance).
- Remember your preferences (functional).
- Deliver relevant advertisements (targeting/advertising).
You can manage your cookie preferences via our cookie banner or through your browser settings. For full details, please see our Cookie Policy.
7. Disclosure of Your Data
We may share your Personal Data with:
- Service providers (e.g., payment processors, delivery partners, IT and hosting providers, marketing platforms) who process data on our behalf under contract.
- Group companies, for internal reporting and customer service purposes.
- Couriers, to deliver your order.
- Law enforcement or regulators, if required by law or to protect our rights.
- Professional advisors, such as lawyers and auditors.
All third parties are required to treat your data confidentially and in accordance with applicable data protection laws.
8. Retention
We retain your Personal Data only as long as necessary for the purposes set out in this policy, or as required by law (for example, tax or accounting obligations). When no longer required, we will securely delete or anonymise it.
9. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
Access your Personal Data.
Correct inaccurate or incomplete information.
Erase your data (where we have no lawful basis to retain it).
Restrict or object to our processing (where applicable).
Withdraw consent (for marketing or cookies) at any time.
Receive a copy of your data in a structured, machine-readable format (data portability).
To exercise any of these rights, please contact us at info@homehardwaredirect.co.uk. We may request proof of identity before fulfilling your request.
10. Security
We implement appropriate technical and organisational measures to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. However, no internet transmission can be guaranteed completely secure.
11. Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect Personal Data from them. If you believe we have collected data from a child, please contact us to have it removed.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The “Last updated” date above indicates when this policy was last revised. We encourage you to review this page periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
Home Hardware Direct Ltd
26a Dalry Road
Ardrossan, United Kingdom, KA22 8LQ
Tel: 01294 606140
Email: info@homehardwaredirect.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.